Monday, 26 March 2012

Isobar Create London 2012

An epic weekend of creative thinking, coding and eating!

I teamed up with five others from Proxama to go along to the Isobar #CreateLondon NFC Hackathon event this weekend.

Teams battled it out through the long 36 hour event to come up with new ways of using NFC in the mobile world.

Proxama's TouchPoint platform played a big part in offering contestant's the chance of exploring their ideas quickly,  uploading their content and writing NFC tags. Our team was there to support the event and the users of TouchPoint.

Being more on the creative side of things, I was there to meet fellow designers and run through their ideas offering any tips I could from my experience of working on live NFC campaigns.

Whilst the event was taking place teams had the chance to join in with an NFC Bingo game that was developed by Proxama. You would simply have to touch one of the NFC Bingo posters every hour to draw a new ball. If you had a match then your number would be crossed off. Each mobile device that played the game would have a number grid/bingo card that would have been generated randomly. For the best chance of winning the teams would need to be there for each new ball called.

I worked on a couple of demos that were on show at the event including this tag that when touched with an NFC enabled phone would open a landing page with a YouTube video and Facebook like link.

(more images to follow)

Our support team:

Friday, 6 January 2012

Shooting in Holt Country Park

Winter sun shining, camera over shoulder,
let's go walkies. 

Shot with Nikon D60 by Mark Fuller
Model: @ToriCharlotte14
Location: Holt Country Park, Norfolk, England

 Please request the use of these images first. I don't bite.

All images copyright © 2012 grafikmarka

Wednesday, 28 December 2011

Tag Center on Android Market

Hope you all had an awesome Christmas!

Before Christmas, Tag Center was launched for Android devices on the Android market place.

We have seen success with the version for the Nokia N9 campaign in Dubai, so are eagely waiting to see how Android users will find the app.

What will 2012 bring?

We can expect to see more offers available in 2012 that will allow Tag Center users to interact with marketing campaigns through the use of NFC and get exclusive offers including money off vouchers for retail stores, games to win prizes and lots more that are in the pipeline.

As Tag Center is a relatively new application, I have the cool job of designing the user interface and am always looking for ways to enhance the user's experience.

Tag Center Twitter

You can find Tag Center on Twitter to get the latest update information. Our developers would also like to hear your views and ways that you would like the platform improved.

I wish you all a happy new year and hope you have a great 2012.



Tuesday, 6 December 2011

Vivienne Westwood

It seems like an age ago since I was at uni, but I have dug out an old project that I would like to share as I never posted the final piece before. 

Direct Marketing by grafikmarka

Vivienne Westwood's 2010 Spring Summer collection reflected the theme of climate change and the concern for London being under water in just over 50 years time. This was my final project at NUCA - Graphic Communication.

The project also included usage of other design vehicles to help promote the Launch of a new store opening in London.

Cover design for the Spring/Summer 2010 MAN collection. Hand engraved aluminum.
Page layout design including the end of book credits with photograph of Vivienne Westwood.

Wristband and invitation printed on recycled paper and sealed in a watertight bag.
 View the making of here from my old post in 2010.

Copyright ©2011 grafikmarka

Saturday, 3 December 2011

Tag Center for Nokia N9


I have been busy working on an exciting project for Proxama that is the Tag Center app for Nokia N9.
I am happy to say it is available on the Ovi Store now! 

Tag Center allows you to collect exclusive money off vouchers, content and applications from your favourite brands and stores by simply tapping posters at participating locations.

The app makes full use of the up and coming technology that is NFC (near field communication). There is no need to take photos of QR codes, but to simply use the micro chip reader that is built into the phone to tap a poster and get content within seconds or less.

I worked on the UI for the application including icon design, illustration, colourways and user flows.

Tag Center - Launcher Icon

Splash screen for Tag Center App

The app is currently being used in Dubai to help with the launch of the N9. An NFC campaign run by Nokia is allowing N9 users to collect vouchers to get free popcorn and tickets at all Vox cinemas.

The users can collect vouchers on their phone then redeem at the Vox cinemas.

Proxama continues to develop more exciting projects that I will be lucky enough to be a part of.

Watch this space NFC is going to be BIG!


© Copyright Proxama 2011